Google reported a 400% increase in the number of searches being carried out on mobile devices. This means that 1 in 5 Google searches is now being carried out on a Mobile Device or smartphone. And the news is even more alarming for a small business owner like yourself.
1 out of every 3 mobile searches is now local.
That is, someone searching for a business or a service provider like you, in their local area. In simple terms, IF you Don’t have a mobile optimized version of your website you are throwing away a large chunk of your business and things are only going to get worse.
In fact smart phone usage is expected to overtake desktop usage by as soon as 2013. That means the majority of visitors to your website will soon be on a Mobile Device. The new generation of mobile users are seldom just surfing the web. They are looking for specific information about your business, whether it be your opening hours, your location, phone number or services… and if they can’t find what they’re looking for, they will go elsewhere. That means your competitors win, and you lose.
The problem with most standard websites is they are not designed for mobile phones making them hard to read and navigate for mobile users. They take too long to load, key information is not displayed prominently and users need to scroll back and forth and zoom in and out to read all the information.
Almost everyone is using a mobile device to access the internet, If you Look around and observe people a little, you will see that almost all of them are browsing the web on a smartphone.
The fact is that 50% of the British population access the internet through mobile devices each day and that number is on the rise! This means that if you don’t have a mobile version of your current website then your competition will take over your business and your customers because he or she serves to their mobile website users and visitors.
Now let’s look at another website and see how they handle their mobile visitors.
The difference is huge right?
This site has a mobile optimized version they serve up to their mobile users. All information is easily accessible right from the home screen. Customers can call you with just the click of a button. Important details such as directions and opening hours are all easily found. The whole site is designed to automatically re-size to fit all the most popular smart phone devices. So users don’t need to zoom in or scroll around. But one of the most important factors is the simple design that means the site jumps right up on the screen nice and quickly. This is very important for your customers on the move.
So let me ask you this.
Well the good news is, creating a mobile optimized version of your website is faster, easier, and less expensive than you think… and we do all the hard work for you. The mobile world will be a huge marketing pie, and you want a slice of that pie as soon as possible.
What are the big advantages and benefits of having a Mobile Website and what this means to your business?
There are a number of advantages worth considering when considering a mobile web site.
Improved Mobile User Experience by Easy Navigation
Mobile websites are specifically designed for handheld devices – nobody wants to browse a desktop website on their smartphone! Research on mobile website usability shows that mobile-optimized websites significantly improve user experience and satisfaction, which makes a positive impression when it counts.
Faster Download Speed when viewing from Mobile Device
Mobile websites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing.
Engagement and Context
A mobile website allows you to immediately engage users with mobile-specific features such as Tap-to-call, Tap to text, email and Live mapping functions. Furthermore, if you’re a local business mobile is particularly significant as more and more visitors will find your site through location-aware technology that connects users to your website when they are in immediate geographic proximity.
Improved Search Engine Rankings / Performance
A mobile website improves search engine rankings on mobile-friendly search engines such as Google, and also allows placement in a growing number of mobile and local directories!
A mobile website immediately helps you stand out and presents a positive, contemporary identity for your organization. A mobile-optimized website makes a positive statement and positive results immediately.
Portability and Connectivity
A mobile website is also optimized in most cases for iPad devices as well Android and Window based. This provides an opportunity to connect with specific audiences in a way that is optimized for the user viewing the site at the time.
A well designed mobile website puts you in a better position than your competitors. If your website doesn’t look good on a smartphone users will move on to another website that is optimized for a mobile device. A mobile website ensures that you capture your visitors attention while you have it.
Linking from QR Codes
Mobile devices are unique in their ability to take advantage of new marketing techniques such as QR codes. QR codes are displayed in print and when scanned with a smartphone it automatically launches a specific website URL or SMS message. This means that your advertisements, brochures, or posters can contain QR codes that will direct users to a specific mobile landing page that has much more information and interactivity than can be printed on the page or ad.
More Flexible and Cost-Effective Than App Development
There are some applications that are better-suited to an app format, and often it makes sense to have both an app and a mobile website. But for a well-rounded mobile presence a mobile-optimized website is generally a practical and effective first step. A mobile website is always available on all smartphones an app requires users to download the app before it can be accessed.
Don’t let your competitors pass you by.
Think smart. Think smartphone. Think millions of potential customers. So contact us today We will put together a sample site so you can see for yourself how a mobile optimized version of your website will truly help your business and your customers. And don’t worry. There is no obligation whatsoever. So contact us and request your free sample mobile website right now.